NEWS & VIEWS
Customer-focused content service can help your business grow
We are introducing a customer-focused content service to help maintain or expand your customer base and grow your business.
As the owner or manager, you know your business and your customers best.
Yet communicating with existing and potential customers is becoming increasingly complicated.
Extensive in-person and even phone contact is being replaced by electronic options, including email, social media, websites and mobile.
Standard ads or sales often aren’t enough to keep customers interested in the products and services your business offers.
Customers want information they can’t easily get elsewhere
Customers want information from you that they can’t easily get elsewhere. They want quality, local content from a pharmacist they trust.
Potential customers often decide where to have their prescriptions filled based on the level of trust they have in the pharmacist.
Profiles & Projects Avalon can help reinforce customer loyalty by talking with you about what your customers would like to know. This could include frequent questions, pharmacist services, new products, seasonal interests, 50-plus needs, your areas of expertise and compelling stories.
Next comes the part where we use our expertise in writing and editing to create short articles or stories based on our talks with you. We’ll review the tape recording and transcribe your comments, rewrite, edit and consult with other sources to create draft articles with headlines. You’ll check the articles, make any changes you want and then receive completed versions for posting on social media and complementary print marketing.